D&AD PENGUIN BRIEF

This project was for the D&AD awards. Me and my team members (two others) decided to pick the Penguin books brief which asked us to create a prototype for merchandise for Gen-z readers. We decided to create a accessible book pouch/bag for readers to carry around their books with. We also decided to create stickers to decorate the pouch and bookmarks to match the stickers. We made the pouch clear to promote the book inside and really highlight the stickers.